Discussed earlier, SP is experience economy, SP need to build their own brands, SP need to design a friendly presentation layer. This article talked about the promotion are actually part of the process of experience is the presentation layer details.
Trap, trap is the performance of promotion tools. Who says rich people Boat Show is not to set a trap? Magic in the U.S. super-yacht Meilun drinking Martell, as a hallucinogen to those who have just donated to the charity of the rich were two cents a strong hint, this is the life! This trap is set in!
And SP are different, the boat manufacturers do not directly stealing money, that is not rich signature checks, they might as well finish a copper!
But the SP were not willing to take a lot, since the consumer as long as pointing at me, I can collect the money, I am doing those things cost?
Well, now is not convenient stealing money, and it seems we have to do something?
Where start? Of course, from the contact interface with the customer to proceed!
SP claims they do not have the good technical support it? Let technology services experience it!
Whether it is SMS, or MMS, or WAP; also whether you are active PUSH, or the customer's active uplink, we can do nothing less than the three points:
First, the process for both human interaction. Customers up the text, we should be able to read; us down the text, the customer should be able to understand. Each time the "Next", means a clear result. This is human, to technical staff to help you achieve it, but do not forget to customer service or marketing staff to do the project manager.
Second, to make things easy. KISS, Keep it simple and stupid, it is not broken bumpy truth.
Third, stay out of free space. Instead of information products? Not experience the economy? To the customer experience of space is the space for our own profit.
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